Every pair is ethically handcrafted to tell a story of joy and resilience.

Made with apple waste from the juicing industry, these sneakers rescues waste from entering our landfills while supporting your every step.

Stress, anxiety, and social pressures weigh heavily on young minds, yet mental health support remains underfunded and often overlooked. Smiling is a universal sign of happiness, but not all smiles tell the whole story. Many struggle in silence, and we want to change that. At KIBO, we believe fashion can be a force for good. Our collaboration with Smiley© isn’t just about style—it’s about sparking conversations and giving back. By donating 2% of proceeds to Mind HK, we’re helping fund programs that provide mental health resources and education to young people. Every pair sold is a step towards greater awareness and support for mental health.

Founded by Natalie and Simon Chow, we combine expertise in fashion, sustainability, and manufacturing—but more importantly, we are parents. As parents, we deeply care about the well-being of the next generation. We see firsthand the pressures young people face today, from academic stress to the overwhelming influence of social media. Mental health should not be an afterthought—it should be a priority. That’s why we’ve partnered with Smiley® and Mind HK to use fashion as a force for good. This collaboration isn’t just about sneakers—it’s about starting conversations, building awareness, and giving back to support youth mental health. Because every child deserves to walk through life with confidence, happiness, and real support behind their smile. .